Does this qualify as ironic?

Face of Heart Attack Grill Dies at Age 29, 572 Pounds
myfoxphoenix.com

CHANDLER - A 29-year-old valley man who served as spokesman for the ultra unhealthy eatery Heart Attack Grill has died.

At 6’8”, 572 lbs., River gained attention from around the globe after signing on to be the larger-than-life spokesman for Chandler’s Heart Attack Grill last fall. There, servers are dressed like nurses and the owner wears a doctor’s lab coat, but the menu is the opposite of health-conscious.