Fast Company Field Guide to Modern Political Campaigns
Interesting collection of do’s and don’ts:
In an Instant, social, online world, politicians need a plan that involves more than massive traditional media buys. Here’s how the savviest public servants found their way into the office.
If 2008 marked the year that politics woke up to the power of online organizing, 2010 was the year that campaigns realized just how much support and money you could raise on the web. And yet, as odd as it might sound, consultants tell Fast Company that some candidates still prefer to throw their money at TV. To those candidates—and all candidates—we familiar with the way media works in the online, social world offer this, your new field guide.
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