Video: Obama’s Re-election Campaign Manager’s Plan - An Insurgent Campaign
Here is Jim Messina, who was Obama’s Deputy Chief of Staff from 2009-11, who is now his re-election campaign. They uploaded this video discussing Obama’s stratagem for a second term. You can watch the video below.
The plan involves massive grassroots campaigning, as did the original campaign. The campaign also involves people to sign up as “I’M IN!” so that data can be tracked across the country as a validated supporter of Obama. Kinda neat, huh? Validation.
The five main points are:
1. Expand the electorate
2. Build something new
3. Grow the grassroots in the states
4. Measure our progress
5. Work for every vote
Basically, let’s do what we did last time, BUT BETTER.