‘Ferrari’ Train Driving High-Speed Rail Renaissance
As chairman of Ferrari, Luca di Montezemolo is used to making things that move at breakneck speed. But rather than flashy sports cars for wealthy motor enthusiasts, the Italian businessman’s latest high-velocity project aims to cater for the traveling masses.
The Italo train from NTV — a passenger rail company of which di Montezemolo is also chairman — is a high-speed service that has been dashing between Milan, Rome and other major Italian cities since April.
With its dark red color scheme, streamlined shape and speeds as fast as a formula-one car, everyone’s calling Italo the “Ferrari train.” A cinema carriage, free Wi-Fi access throughout the train, and luxury leather seats all add to the high-performance, luxury theme. But Italo is intended to be affordable and accessible to all consumers.