Instapundit: Rich Republicans Should Buy a Women’s Magazine
Even coming from a man noted for dumb ideas, this could be one for the ages:
Mitt Romney and the GOP lost, but it wasn’t for lack of money. They spent a lot; they just didn’t get enough bang for the buck.
Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.
Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.
My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.
One of the groups with whom Romney did worst was female ‘low-information voters.’ Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.
Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.
The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.
I personally think that if rich donors want to see the GOP attract more votes from women, they should withhold funding from Republican politicians who promote anti-woman policies and/or opine idiotically on the topic of rape…but that is just me.