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1 HappyWarrior  Sun, Dec 30, 2012 9:58:04am

I'm not sure. I really do think the infamous 47% comment hurt Romney. First impressions are everything and then to reaffirm the image a lot of people had of him I think was disastrous for him. Ultimately though, I think it came down to ground game and Obama's got one of the best in the business.

2 CuriousLurker  Sun, Dec 30, 2012 2:00:20pm

re: #1 HappyWarrior

Ultimately though, I think it came down to ground game and Obama's got one of the best in the business.

This. I read several Romney campaign postmortems and I really believe that, all else remaining unchanged, it was Obama's ground game that made the difference. He had boots on the ground--something like 3,000 of volunteers nationwide going door-to-door and reaching out to people individually, whereas the Romney campaign only had around 500 and depended on ads & robo calls. The Obama campaign also advertised in non-traditional TV markets (can't remember which ones) in order to engage people that are usually ignored.

That said, I think the early negative ads really did hurt Romney badly as they came on right the heels of that brutal, drawn out GOP primary where everyone was savaging everyone else. It gave the Obama campaign lots of ammo, and Romney's reticence & flip-flopping made him look really bad. He allowed his opponent(s) to define him early on. Big mistake, and he didn't even try to get out in front of it.

The 47% comment was the nail in the coffin, but Obama had already run circles around him. Hurricane Sandy didn't hurt either. I'm sure the GOP is still majorly pissed at Gov. Christie, heh.

3 Destro  Sun, Dec 30, 2012 9:29:19pm

Republican ideology hurt Romney.


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