Food Companies, Restaurants Add Protein to Beef Up Profits
Though diet studies disagree about what’s worse for you, carbohydrates or fat, most say nice things about eating protein, including its potential for better weight control.
U.S. consumers have taken note, and so have food manufacturers and restaurant chains. More than a dozen companies have introduced new products or meals that are “enriched” or “fortified” with protein in the last few years, and the protein push is accelerating.
In July, Taco Bell (YUM.N) started selling high-protein meals, which contain Greek yogurt options and twice the meat as in its traditional burritos and bowls. In May, General Mills Inc (GIS.N) introduced protein-enriched Cheerios, which provided a bright spot at its Wednesday earnings call. In February, Kraft (KRFT.O) started selling a “protein pack” with meat, cheese and nuts.
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