NYC Period Pop-Up Shop Fights Stigma Around Menstruation - Women in the World in Association With the New York Times - WITW
Sixty-eight million American women get their periods, but many in the U.S. still view menstruation as a taboo topic. Women continue to covertly pass each other tampons and whisper the p-word, as if experiencing something ladies have gone through since the beginning of humanity is also a source of shame. U by Kotex is hoping to fix this with its Period Projects initiative, which allows young women to bring their menstruation-related ideas to life. This past weekend, the company answered a Tumblr request by Fashion Institute of Technology sophomore Sarah Michelson for a brick-and-mortar period shop.