The Billion-Dollar Disinformation Campaign to Reelect the President - Defense One
Both parties will rely on micro-targeted ads this year, but the president is likely to have a distinct advantage. The Republican National Committee and the Trump campaign have reportedly compiled an average of 3,000 data points on every voter in America. They have spent years experimenting with ways to tweak their messages based not just on gender and geography, but on whether the recipient owns a gun or watches the Golf Channel.
While these ads can be used to try to win over undecided voters, they’re most often deployed for fundraising and for firing up the faithful—and Trump’s advisers believe this election will be decided by mobilization, not persuasion. To turn out the base, the campaign has signaled that it will return to familiar themes: the threat of “illegal aliens”—a term Parscale has reportedly encouraged Trump to use—and the corruption of the “swamp.”
Beyond Facebook, the campaign is also investing in a texting platform that could allow it to send anonymous messages directly to millions of voters’ phones without their permission. Until recently, people had to opt-in before a campaign could include them in a mass text. But with new “peer to peer” texting apps—including one developed by Gary Coby, a senior Trump adviser—a single volunteer can send hundreds of messages an hour, skirting federal regulations by clicking “Send” one message at a time. Notably, these messages aren’t required to disclose who’s behind them, thanks to a 2002 ruling by the Federal Election Commission that cited the limited number of characters available in a text….
War on the Press
One afternoon last March, I was on the phone with a Republican operative close to the Trump family when he casually mentioned that a reporter at Business Insider was about to have a very bad day. The journalist, John Haltiwanger, had tweeted something that annoyed Donald Trump Jr., prompting the coterie of friends and allies surrounding the president’s son to drum up a hit piece. The story they had coming, the operative suggested to me, would demolish the reporter’s credibility.