The centerpiece of the campaign is a website, heforshe.org, where visitors can watch a video clip meant to serve as a teaser that introduces the initiative. The clip features several famous men urging support for gender equality, including the actors Antonio Banderas and Patrick Stewart, Desmond Tutu and the secretary general of the United Nations, Ban Ki-Moon.
http://www.nytimes.com/2014/03/07/business/media/un-campaign-asks-men-to-support-womens-rights.html?_r=0

I’m sure Antonio Banderas and Patrick Stewart secretly wish they could be as badass as Milo Yanniwhatsis.