Price = Quality is true at a certain fundamental level. There is a point at which there is a sweet spot (think best value for the money overall), and beyond that point the curve starts to flatten out. Yes, you get more quality for more money up to a certain point, and after that you are paying mainly for status, exclusivity and in the case of many middle aged men with fast cars, to make up for other lacks or deficiencies.

That is just wrong however. Judging from the juice flowing off, the best thing I can say is that at least the idiot didn’t order it “Well Done”.

RBS