Google search has a newfound love for mobile-friendly sites

cnet.com

Google is making changes to the machinery of its mobile searches that will reward websites deemed mobile-friendly and penalize those that are not.

As of Tuesday, Google is updating the way it looks at the design of mobile websites as a way to determine how a site ranks in its mobile search results. The more mobile-friendly the site, the higher it will likely appear in the search results on a mobile device, specifically on a smartphone.

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More often than before, people are searching and surfing the Web from mobile devices — around 60 percent of online traffic is now generated by mobile devices, according to published reports. As such, websites need to ensure that their content can be easily viewed and navigated by mobile users. Through its new search algorithm, Google is offering a wake-up call to website owners. Sites penalized by Google for not being mobile-friendly could find a dip in users and a potentially a dip in sales. More