re: #207 PhillyPretzel

If you are a new Buck knife owner, “welcome aboard.” You are now part of a very large family. Although we’re talking about a few million people, we still like to think of each one of our users as a member of the Buck Knives Family and take a personal interest in the product that was bought. With normal use, you should never have to buy another.

Now that you are family, you might like to know a little more about our organization. The fantastic growth of Buck Knives was no accident. From the beginning, management determined to make God the Senior Partner. In a crisis, the problem was turned over to Him, and He hasn’t failed to help us with the answer. Each product must reflect the integrity of management, including our Senior Partner. If sometimes we fail on our end, because we are human, we find it imperative to do our utmost to make it right. Of course, to us, besides being Senior Partner, He is our Heavenly Father also; and it’s a great blessing to us to have this security in these troubled times. If any of you are troubled or perplexed and looking for answers, may we invite you to look to Him, for God loves you.

“For God so loved the world that he gave His only begotten son; that whoever believeth in Him should not perish, but have everlasting life.” John: 3:16

- Al Buck

Keep in mind that this was written almost 40 years ago (and the man that wrote it has been dead over 20); as far as corporate religiousity goes, that seems pretty damn innocuous.