re: #218 laxmatt1984

Look, I get what your saying: a positive message will resonate better with the voters. I agree.

But you are clinging to the idea that Obama himself never went negative. That is just plain wrong.

He did go negative on occasion, but it was so mild compared to the GOP attacks that the perception was that he ran a very positive campaign. I agree that was a major factor in selling the whole hope and change thing. The voters were tired of attacks on the other guy, they wanted “change”.