Post-Newtown, Sales Boom for Kids’ Body Armor

Amendment II isn’t the only company that has realized that, with the epidemic of school violence, there’s money to be made in marketing kid-friendly body armor. At least a half-dozen companies hawk variations of the armored backpack, many of which explicitly play to fears of another Columbine. “My Child’s Pack,” from the Massachusetts company Bullet Blocker, goes for $224.99 (it’s currently on sale for the holidays).