Jeez—he really does have the perfect lawyer for him. In addition to the somewhat overly dramatic motto, “Tireless Advocacy. Uncompromising Integrity,” the phrase on the crest of his logo is

fortis cadere cedere non potest

which translates to:
The brave may fall, but cannot yield

and is the Motto of Fahnestock Family Arms and the Palmetto Guard of Charleston, South Carolina.

Not too pretentious for a personal injury lawyer.