re: #323 SasyMomaCat

I don’t know how the RNC handles its mailers, but if they are hoping for “likely Republicans,” then they probably have a segmentation profile generated using census and other data (Nielsen-Claritas has some of the best segmentation available). How it works is they use the addresses of existing registered Republicans and use that to build a profile of who is most likely to lean that way. Using that data, they can do one of two things - they can purchase a list of addresses using the segmentation profile (all addresses that fit the profile) or they can purchase carrier route lists for carrier routes that index high for the profile. (this is part of what I do for my company)

I said all of that to say that you must live in or near a neighborhood that indexes high for the RNC profile. It is unlikely that your religious affiliation is part of their logic.

That makes sense. Who they target, I mean.

I live in Miami in a majority Dem district so that’s why I assume it’s religious affiliation.