And back to the South Carolina exit poll for a minute. Wonkette actually explains what’s wrong with it (could have saved myself an hour of research if I’d just waited for Dr. Zoom.)

Or maybe Woodard is the lackwit, since, as Mashable notes, the questions are taken verbatim from the Modern Racism Scale, which is not an exit poll or a public opinion poll in the usual sense. It’s a psychological test used to measure non-conscious biases — in other words, a form typically used in social science research, given to people who know they are participating in a research project — and even in social science, its validity is not universally acknowledged. These four questions are just a small sample of the actual test, which includes a wide range of statements designed to probe racial attitudes…The actual research instrument also is scored on a scale from “strongly agree” to “strongly disagree,” not a simplistic “agree/disagree” choice.

wonkette.com