OK. I’m obviously being given a test. The Marketing guru of the game I’m working on put two mock reports in my inbox. He’s looking for some marketing research for the company and wants my opinion.

One report breaks gamers down into detailed segments. giving a thorough picture of just who plays games and all their individual habits. The other one tracks overall consumer trends and spending habits in the games industry. The first one is annual. The second one is updated quarterly.

I’ve got to justify the expense of one of them. I’ve got a lot of reading and a lot of thought ahead of me.