Blockbuster isn’t just circling the drain, it’s accelerating towards it at warp speed.

To summarize: Blockbuster’s new service has absolutely no late fees, yet if your DVD is not returned within the 3-day grace period—even if it was dropped in the mail in time, no longer in your possession, entirely in the hands of the postal service, and eventually returned to Blockbuster—consumers will be charged $19.99.

With such deceptive business practices and services, it’s clear why Blockbuster’s customers are “afraid” of purchasing a monthly subscription from the company.

But that’s not even the most disconcerting aspect of the new service. As Blockbuster launches a new service for its by-mail program, Netflix has steadily been moving away from physical discs, recognizing an industry trend. Netflix has launched a $7.99 streaming-only plan

Can’t say I’ll miss blockbuster.