Comment

Video: Newt in 2005 Supporting Individual Mandate

75
Lidane11/29/2011 12:35:14 pm PST

re: #60 jvic

My recollection is that Hillary lost because of her complacency. Iirc the “inevitable nominee” did not have a Plan B in case she did not wrap up things up in the early primaries.

Yes. This. The much vaunted Clinton machine was stuck in the 1990’s. They simply did not leverage the internet and social media the same way that Obama’s younger, more tech-savvy campaign did.

Obama’s campaign was out there for over a year before the primaries building ground organizations of young, enthusiastic volunteers in all 50 states. They got coordinated early, got people excited, and got them knocking on doors and networking while he was still under the radar.

Clinton, on the other hand, was riding on her name and position as the default nominee. Her campaign targeted the traditional line-up of states that previous campaigns had and ignored the rest. They simply banked on her name recognition and the primary system to win the nomination for her. They didn’t take advantage of the technology that exists or of the new media landscape, and they didn’t understand that the rules of the game had changed.