Very intelligent person writing for a major outlet for very intelligent customer base, being tripped up by their very intelligence:

In Defense of Flat Earthers

Most of the current crop of outsider physicists are out to prove Einstein and/or quantum mechanics wrong; arguing that the Earth is flat is a fringe position in a fringe movement. But B.o.B’s Twitter crusade illuminates the best qualities of outsider physics: its skepticism, its curiosity, and its fierce desire to make sense of a confusing world in a rigorous way. These same values lie at the heart of mainstream science, too. They are what make science special. They are what make science science.

No.

Just no.

B.o.B. is an entertainer. His success at this profession depends upon his celebrity status. His tweets generate a great deal of coverage, thus enhancing his celebrity status, thus enhancing his success at his career.

This isn’t that difficult.