re: #2 Spocomptonite

Does this count web views? I know this is how me and my friends watch it—none of us have cable. If not, then is ratings are vastly underestimated due to the nearly opposite demographics: young people watching internet shows vs. older generation who watch cable.

Just so it is clear…. watching online usually means not watching the commercials. So for the purposes of selling advertising, they would not could.