This is interesting…

Beck’s plan: Rally followers, sell books

It’s unclear, though, how Beck plans to pull off his new role.

The 9.12 Project has no discreet funding, but rather is a project of Mercury Radio Arts, Beck’s production company. The company – which manages Beck’s radio and television shows, as well as his book projects – publishes and maintains the 9.12 Project’s website, but Fox News hosts the site on its servers.

There could be campaign finance law implications for both Fox and Mercury if the 9.12 Project became involved in overtly political activities.