Here’s an example from Amnesty International:

Join us this month as we shine a light on LGBT cases around the world and further the cause of equality and human rights for all. Take action right now:

1. Encourage the president of Mexico to extend the right to marry to all Mexican residents
2. Call on the Iraqi government to investigate the murders of Iraqi gay men
3. Take more actions to protect human rights during Pride Month

That’s it. They just mention Mexico, Iraq and end with a generalized plea. No mention of Uganda, Malawi, Saudi Arabia, etc.