Surreptitious in Seattle: There’s a New Starbucks in Town, But You Wouldn’t Know It

In late July, Starbucks opened 15th Ave Coffee & Tea in Seattle’s trendy Capitol Hill neighborhood. While you won’t see a Starbucks sign out front or Starbucks cups inside, 15th Ave Coffee & Tea is Starbucks’ baby. So why, asks Adaptive Path’s Peter Merholz in his blog, would Starbucks do such a thing?