Mitt Romney corners Matzo market: http://t.co/SOOzB5ZZqX

— Talking Points Memo (@TPM) April 8, 2014

Well, not exactly Romney, but Romney-founded Bain Capital, which is buying Manischewitz and adding it to its corporate stable.

Why?

Well, they must think that the kosher food designation will be a selling point for people who are health food conscious, or think that the kosher designation imparts some safety/health benefit.

Because it’s not necessarily a growth sector as those identifying as Jews and keeping kosher is a very limited market at best.