propaganda
   /ˌprɒpəˈgndə/ Show Spelled[prop-uh-gan-duh] Show IPA
–noun
1. information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
2. the deliberate spreading of such information, rumors, etc.
3. the particular doctrines or principles propagated by an organization or movement.
4. Roman Catholic Church .
a. a committee of cardinals, established in 1622 by Pope Gregory XV, having supervision over foreign missions and the training of priests for these missions.
b.a sc hool (College of Propaganda) established by Pope Urban VIII for the education of priests for foreign missions.
5. Archaic . an organization or movement for the spreading of propaganda.

rhetoric
   /ˈrɛtərɪk/
–noun
1. (in writing or speech) the undue use of exaggeration or display; bombast.
2. the art or science of all specialized literary uses of language in prose or verse, including the figures of speech.
3. the study of the effective use of language.
4. the ability to use language effectively.
5. the art of prose in general as opposed to verse.
6. the art of making persuasive speeches; oratory.
7. (in classical oratory) the art of influencing the thought and conduct of an audience.
8. (in older use) a work on rhetoric.