gator vs. IAB
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The Interactive Advertising Bureau is about to file a complaint with the Federal Trade Commission, alleging that Gator.com is engaging in deceptive business practices and interfering with business relationships. At Wired: Guerrilla Ad Banner Battle Looms.
Of course, the main focus of these groups is how Gator’s practices affect other businesses. The article does not even mention the fact that Gator’s sneakware is usually installed without the user’s knowledge or consent—a much more serious issue in the long run.