Glenn Beck is in trouble again, this time for his blatant shilling for the gold merchants who capitalize on misery and discontent. The weeping, ranting Beck is fleecing his flock, preaching extreme right wing apocalyptic idiocy and getting rich off the gullible: Glenn Beck’s gold-gate problem.

Yet another controversy appears to be brewing around Fox News host Glenn Beck. Some are accusing him of a blatant conflict of interest concerning his frequent on-air promotion of an investment sold by one of his main advertisers: Gold.

For some time Beck critics have cried foul over his relationship with Goldline International, a precious metals vendor that features the TV and radio host’s endorsement prominently on their website. Critics charge that Beck is guilty of misleading his audience by often advising them to purchase gold in advance of the potential collapse of the value of the dollar on the world currency market, without disclosing that he is in fact a “paid spokesman” for Goldline. Beck’s on-air promotion of gold, which includes advising viewers to construct “fruit cellars” and to rely on a “three G system” of “God, Gold, and Guns” in the event of America’s collapse, dates back to his time as a host for CNN Headline News.

Glenn Beck also regularly talks up gold on his nationally syndicated radio show, where he often endorses Goldline during live commercial segments. Additionally, Beck has had the company’s CEO on as a guest. Advertisements for Goldline are also featured prominently on Beck’s own website, where he recently promoted gold in an audio clip warning of an apocalyptic future:

“When the system eventually collapses, and the government comes with guns and confiscates, you know, everything in your home and all your possessions, and then you fight off the raving mad cannibalistic crowds that Ted Turner talked about, don’t come crying to me. I told you: get gold.”