We Are the 15 Percent
Beautiful photos—wonderfully positive response to the vicious racism directed at the Cheerios ad earlier this month..
From the site’s About the Project page:
2013.06.05 at 1:51 PM
Last week, Cheerios posted this new commercial on youtube. It sparked a firestorm of backlash, and (naturally) the comments on the video have been deactivated.When my wife and I watched the video, it felt great to (finally) see a representation of our own family. Especially considering what happened at a Wal-Mart in Virginia a few weeks ago.
We created this site to publicly reflect the changing face of the American family. According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture. […]
I don’t know if everyone has seen this parody “Response to Haters” video, so just in case you missed it…