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Here’s Reince Priebus in an interview with the extreme religious right outfit CBN, dropping all the pretense and openly admitting that the RNC’s “rebranding” initiative was simply a scam.

Which, of course, was already blindingly obvious.

Speaking with David Brody of the Christian Broadcasting Network posted today, RNC Chairman Reince Priebus confirmed that the party will try to reach out to groups like gays and lesbians by simply appearing to be more respectful without actually changing its views on issues such as marriage equality.

After Brody said conservative evangelical voters are nervous that the GOP thinks “we have to be more tolerant,” Priebus said there is nothing to worry about. “I don’t know if I’ve used the word ‘tolerance,’ I don’t really care for that word myself. I don’t have a problem with it, I just think it has another meaning politically that can go the other direction,” the party chairman said.

“It’s not what you say, I think, it’s sometimes - like our moms used to tell us - it’s how you say it. And I think that’s really the issue. And quite frankly, I think some of that has been overblown.”

Priebus assured Brody that the GOP will continue to represent “things that are very square with our beliefs as Christians” and recognize that “there’s only one sovereign God.”