Apple’s iCloud reps best vision yet for consumers
Apple’s much-anticipated announcement of cloud services for its OS X and iOS device portfolio was as sleek and integrated as most everything the Cupertino, Calif., company does.
While there has been extensive coverage of last week’s announcement, I think the most important aspect of the announcement hasn’t been given its due.
Apple now owns the beginnings of what will likely be the world’s leading integrated consumer cloud portfolio.
Let’s be clear. I’m not claiming Apple is the only consumer cloud service or that it will have the dominant share of cloud services overall. But Apple has the first end-to-end cloud experience from a consumer perspective. And—as is core to Apple’s strategy—by owning every level of the user experience, the company can only make it tougher on the rest of the consumer computing market for the next several years.
James Urquhart gets it. Love or hate their strategy, Apple is set to deliver the most integrated, native app friendly, cloud-based consumer service yet.