Foursquare Partners Up
Start-up Foursquare Labs Inc. has a large user base and a $600 million valuation, but unlike social-media stars Zynga Inc. and LinkedIn Corp., it has a big hole on the revenue line.
Now, the service, which lets users announce their location to friends by “checking in” at bars, restaurants and other venues via cellphone, hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and AT&T Inc. to its 10 million users.
The ultimate social mashup. Pretty soon, we might have coupon flash mobs at select locations in your area.