Breivik did what he did to promote his 1500-page book 2083. A European Declaration of Independence. It’s a morbidly fascinating book, which is a compendium of Islamophobic writings by Breivik and Fjordman (who is called Breivik’s “favourite contemporary author” in the book - “Our views are quite similar with the exception of me being an actual armed resistance fighter”), the detailed diary of preparations for the massacre, FAQ section, as well as an extensive section about forming a terrorist underground, including detailed instructions for bomb-making and “urban warfare”.

In the book itself Breivik calls the forthcoming massacre a “marketing operation”:

I’ve spent a total of 9 years of my life working on this project. The first five years were spent studying and creating a financial base, and the last three years was spent working full time with research, compilation and writing. Creating this compendium has personally cost me a total of 317 000 Euros (130 000 Euros spent from my own pocket and 187 500 Euros for loss of income during three years). All that, however, is barely noticeable compared to the sacrifices made in relation to the distribution of this book, the actual marketing operation;)

[…]

Q: Personal achievements that you are most proud of?

A: I started the early stage of the planning phase (financing the operation) around 2002 by developing a company from scratch: Anders Behring Breivik ENK later converted to E-Commerce Group AS. During the next years I had a total of 7 employees in five different countries: 1 person in the US, 2 in Russia, 1 in Romania, 1 in Indonesia and 2 in Norway. From year 2002 to 2006 I made approximately 4 million NOK. The business concept was the outsourcing of programming services to clients in the US and Europe by using labour in Indonesia, Russia and Romania. The products ranged from web sites to advanced software solutions.

As noted, this, the financing stage, was as you may know a sub-task of a bigger operation, which is still in progress. The creation of this compendium is actually a larger and more central task in this process, as I would never have had enough funds to create it if wasn’t for my earlier financial/business ventures. The actual military operation is also a sub-task as well as it is a marketing method for the distribution of this compendium among other things.

From the diary:

2002-2006

I am required to build a capital base in order to fund the creation of the compendium. I don’t know if I will ever proceed with a martyrdom operation at this point as it simply seems too radical.

My plan A is to attempt to acquire 3 million Euro, in which case I plan to establish a pan-European organizational platform that will attempt to grow organically as a support organization which will distribute a ‘legal version’ of the compendium.

If I fail to generate the specified amount I will move forward with the operation, in order to market the compendium that way.

Yes, you read that right. Anders Breivik massacred up to 100 people just to market his and Fjordman’s Islamophobic musings.

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