Apple’s Press Conference Showed a Brand Unraveling
Apple has long been known for its intense focus on consistent branding and beautiful simplicity.
While today’s Apple event unveiled a couple new improvements to an expected lineup of products, it also revealed a certain sloppiness that was absent from former, Steve Jobs-led launches.
This wasn’t anything major, just a few minor but glaring inconsistencies: Tim Cook going for the “rumpled executive” look in an untucked shirt, the ambiguous naming of the “new iPad,” (not iPad 3 or iPad HD), the use of a truly horrible pun on a new product’s landing page, and finally, the tie-dyed Apple logo at the presentation’s conclusion.
Jolie O’Dell attempts to be one of the first to claim that Apple is beginning to unravel now that Steve is gone. Unfortunately, she brings up some rather silly points. Matt Thomas responds to her article and points out quite effectively that some people should think before they write in this post - Something’s Unraveling, Alright. Here’s a sample:
Clearly, Steve Jobs’ Apple never would have used a silly pun to announce a major new product.