I didn’t switch for political reasons, or as an act of protest. I don’t care if Google hurts Twitter or Facebook—or even Friendster for that matter. Boo-hoo. I only care if it hurts me. And this does. Google broke itself.
For years, Google Search has been the highest quality web product I’ve ever used. It has remained consistently essential as an information-delivery mechanism. I typically hit it hundreds of times a day—on my phone, tablet, laptop and desktop. But with one update it wiped out all those years of loyalty and goodwill it had built up. Sure, I can opt out of social results with a click—but as with all things I don’t want to have to opt out. I don’t want to have to make that extra click. I want to enter a query, and have the most relevant results returned to me as quickly as possible. (And if Google genuinely doesn’t think it’s a big deal for people to take the extra step oft opting out, why has it focused so relentlessly on optimizing speed for so many years?)
The great thing is, of course, you can just switch. Hit up your browser preferences, and swap your default to Bing. I know, I know, but yes I’m serious. Sure, Bing had a rocky start. But if you haven’t seen it recently it’s worth another look. It has a super clean interface. It’s fast. And operators work the way you expect them to. Best of all it’s relevant.
In short, it’s a lot like Google. Not the Google of today, but the Google you fell in love with, the one that put your search results above its financial ones. The Google that delivered.
Today we begin the next chapter of this journey, with IE9 and HTML5. We’ve built some concepts that we were honored to share at the IE9 event today, and we’ll be making that available in preview format for users of the IE9 beta soon.
HTML5 is the fifth major revision of the Web’s core programming standard, Hypertext Markup Language (HTML). IE9’s implementation of HTML5 is a big step forward because it allows developers to do lots of things more quickly, and utilizes the full power of the PC as well as the web to bring customers richer, more immersive and more beautiful online experiences. Experiences that start to feel as immersive as the applications that run directly on your PC.