re: #98 Alouette
Of course you rent the wedding gown! New York is full of Hachnosas Kallah gemach’s (Bridal loan societies) that are full of gorgeous wedding gowns, and also gown for the sisters, mothers, etc.
Although I bought the gown for my son’s wedding at a little Armenian bridal shop down the road for $350. They even did the alterations for free.
I’ll bet your son looked lovely. // :)