re: #100 Belafon

Considering the number of ads they’ve produced, I they’ve gotten and spent more than $1.4M

Twenty years ago, you’d be absolutely right. You’d need a studio, and a whole team of videographers and technical help, and the way you’d get national attention would be by making massive media buys.

But today… Lincoln looks like a couple of really good internet trolls and a couple more guys with hot video editing skills. They were turning stuff around on the Friday event before the speech was over - that’s not a large operation, that’s just confident expertise. And that’s about all you need these days. A few good computers and the skills. Posting an ad on Youtube and Twitter costs nothing. Once people have started listening to you, getting their attention costs nothing.

My understanding is they’ve only really purchased ad time with the deliberate intent of shoving their work in Trump’s face. That costs money but this early in the year not large amounts. Lincoln isn’t trying to win the election, it’s just direct personal trolling.

That’s why their work is so punchy. It’s personal assassination.