re: #110 TedStriker
To see where I’m coming from (and for a really fun review), please listen to the Late Seating (with Jason Harding and Steve Shives) review of Iron Man they just did a few days ago to coincide with Avengers: Infinity War; I can’t link it here, because my work filters won’t let me go there from here, but it’s funny.
It really was a big gamble on Marvel’s part. RDJ was still viewed as “damaged goods” in Hollywood, Iron Man wasn’t as big a Marvel property as the X-Men (sold to Fox) or Spiderman (sold to Sony), Jon Favreau was still relatively new to Hollywood, and comic book movies had taken a seriously dive after the late-90s/early-00s period of exchanging “wild and wacky” for “dark and angsty.”
Marvel was prepared to accept just breaking even, possibly even making enough to fund a sequel. Despite what it seems like now, there was no plan in place when they filmed that Nick Fury post-credits scene.