re: #132 Backwoods_Sleuth

Sometimes I can’t believe the utter tripe that shows up on my Twitter TL (Tweets from @TripeUK excluded, obviously)

That’s hilarious.

Please take a leisurely look at our website - there is no charge. You’ll see we mean business.

To those who question the humorous tone of this website, let me say this. Consumption of tripe has fallen every year since 1958 and, according to our research, most people would rather eat a plastic bag than eat tripe. Drastic measures were called for. We have it on good advice that a humorous, self-deprecating tone is the way to sell tripe. It has worked for other foods and it can work for us.

Since we launched the campaign in 2012, the number of daily visits to this website has increased by 500% and we are now in double figures. Tripe is making a comeback.

We may not have the budget of our colleagues at the Potato Council or the National Beef Association but, thanks to a legacy from a recently deceased lover of tripe who wished to remain anonymous, we have been able to launch our new publishing arm, TMB Books. Find out what we have in store for you.

Tripe tastes just as good today as it always has. So why not take a look at our nutritious and delicious recipes - I’m confident you won’t be disappointed! There’s something for everyone on our website. So whether you’re 65 or 75, I hope you enjoy your visit half as much as we enjoy marketing tripe!

Sir Norman Wrassle
Chairman