Straight from Cain’s website 999 page:

Economic Guiding Principles

Production drives the economy, not spending.
We can not spend our way to prosperity.
Government spending IS taxation.
Government spending is like taking a bucket of water from the deep end of the pool, pouring it in the shallow end. Then they HOPE that the water level will CHANGE.

Risk taking drives growth .
Business formation and job creation are dependent on entrepreneurs taking risks.
Investors who fund those entrepreneurs likewise take risks.

Measurements must be dependable.
A dollar must always be a dollar just as an hour is always 60 minutes.
Sound money is crucial for prosperity.

Those are either fallacies, or just plain stroking of simple minded prejudices.

All Herman Cain is doing, from his use of short English sentences, his homiletically inspired speaking mannerism, to his 999 “plan” is this: he’s geared an advertising campaign for those consumers (i.e., potential voters) who want, or can only understand, the simplest, most facile, of political messages around which to rally.

IOW:

Cains campaign : real governance :: Godfather’s pizza : real Italian dinner