re: #147 Charles

I just went through this whole thing. I stayed PC, as I have a big investment in the Adobe CS5 master collection. And a lateral to the Apple version costs full price, not the upgrade price. That is no fault of Apple of course. Unless you count that flash thing. (Just kidding)

I found that if I went with really good components, the cost went up closing at least some of the gap. Intel I7, intel “extreme” board, and really good components. Like gamer RAM with its own heat sinks.

But bottom line that brand is adding money too. Something extra for the reputation and the brand awareness profits. Apple, Sony, Leica all enjoy some extra margin of profit.