Speaking of blanket words for evil groups, NPR inverviewed 3 guys who do almost all the voice work for those political ads. These 3 guys have that deep, slightly gravelly voice of authoritah. It was a little tricky telling them apart on the radio. One of them figured out how to say “liberulllss” in a drawn out, menacing way and it was his trademark thing for a while. Now they all do it “liberrrullls”, “unions”, “corporate fat cats”, etc.

The cool part was they were all 3 nonpolitical and did any ad, any group, any time, and had a big laugh about falling backwards into a pile of cash for very easy work.