I’ve said many times that the right wing is a marketing framework rather than a political instrument. They won’t care about defeat as long as they can use the ideology to peddle radio ads, DVDs, home-schooling supplies, health supplements and the rest of the shoddy merchandise that is their real stock in trade.
The ideology is real enough, and sincerely accepted in some quarters, but it would be a severely marginalized footnote without the profit potential that comes from magnifying and rationalizing ordinary prejudices.