re: #238 Vicious Babushka

When I did crossover work with marketing people, whenever I dug down, they never actually had studies showing that whatever method they were asserting worked. Nobody even knows if Absolut’s campaign, one of the most famous of all time, actually worked. Grey Goose has had a similar success in the market without any sort of ad campaign.

Nobody knows if any of this bullshit they shovel at us actually works.