I’m not in advertising, and I’ll never be in advertising, but even I’m clueful enough to know that the first thing one would do after coming up with a slogan or tagline for an advertisement would be to check for unintentionally negative meanings. This isn’t casual conversation — these are words that you’re going to spend millions of dollars repeating. You want to make sure that they’re not going to bite you in the ass.

This isn’t rocket science, folks.