I think part of the problem with police PR is that we see these acts by cops out in the open. We see recruiting videos like this. Cops, while they still need to be treated more harshly when they do wrong, are public. The problem is that people seem to forget whom they’re dealing with. They’re dealing with some of the most violent members of society on a daily basis. They’re dealing people that would stab you to death for 20 bucks. Murderers. Rapists. Serial killers. Sure, they’re bad ass and scary. But they’re dealing with bad ass scary people.