re: #432 BigPapa

The Susan G Komen brand is forever tarnished.

And it is a “brand”…

And that’s all Komen is – a consulting firm that helps large corporate clients sell more of their products through pinkwashing campaigns. By slathering everything from pasta to baseball bats to perfume to fast food with the Pink Imprimatur, consumers are led to believe that their purchases are making meaningful contributions to breast cancer research. Somewhere down the line a few cents per purchase may trickle into those bloated coffers, but the immediate and motivating effect of that pink packaging is to get you to buy things. In short, Komentm is a group of salespeople selling image.

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