THIS THIS THIS:

Democrats can win by tackling race and class together. Here’s proof https://t.co/GNf2n0Tz6M

— Heather C. McGhee (@hmcghee) April 14, 2018

Everything I’ve been trying to say re Democratic messaging, though this article explains it better than I ever could:

Each respondent was shown two flyers. The first used classic dog whistling, taken from a real Republican mailer now circulating in Minnesota. Arguing for more tax cuts, an unnamed candidate describes his opponents as “demanding more sanctuary cities for criminal and illegal aliens.”

From there, half the respondents were shown a flyer detailing a progressive populist agenda silent on race - the settled wisdom of the class-left. The other half were shown a race-class narrative that describes how certain politicians use racial division to cleave us from each other in order to gain and hold economic power.
…
The test was over which narrative - the one that avoids race or the one that uses race to explain the origins of economic inequality - could more effectively beat real Republican messaging. Among white respondents, a majority agreed with the initial dog whistle script. When these respondents were shown the class-only progressive flyer…55% stuck with the racially divisive politician, and 44% shifted to the progressive candidate.

But for those shown the race-class message the numbers flipped. Only 43% stayed with the conservative candidate while 57% switched to the progressive who addressed race and class together. Put bluntly, the race-class message was significantly more effective at generating progressive votes than the class-only script. And this was among white voters initially keen on the divisive message.

And what, might you ask, was the race-class message they used in the experimental flyers?

The race-class flyer says “Whether white, black, or brown, 5th generation or newcomer, we all want to build a better future for our children. My opponent says some families have value, while others don’t count. He wants to pit us against each other in order to gain power for himself and kickbacks for his donors.”